Tae and Kwon: A Taekwon-Do tale
A warm bedtime story for parents and children, following two young heroes, Tae and Kwon, as they discover courage, kindness, and self-control through simple adventures inspired by the Tenets of Taekwon-Do.
Learning Center
Instructor-picked lessons to level up faster.
An overview of Taekwon-Do as founded by General Choi Hong Hi and developed under the International Taekwon-Do Federation (ITF), its history, philosophy, technical structure, and global influence.
Discover our full 2025–2026 Taekwon-Do training schedule at Heroes Academy and Jumeirah Sports Hall, including class timings, age groups, and enrollment options with exclusive offers.
Discover how our Kids White Belt Program builds confidence, leadership, and martial arts skills through fun, structured classes designed for children of all ages.
A structured intermediate belt system for ages 3-5 that adapts the traditional syllabus, increases motivation through frequent goals, and protects long-term technical quality.
Popular reads
Fresh picks from our authors.
Smart Belts Make Kids Classes Safer and Smarter
Meet the Emirates TKD digital belt: quick NFC scans for attendance, instant certificate access, and smarter safety insights powered by UHF tracking.
Raising Tomorrow’s Leaders: 6 Ways to Build Kids’ Leadership Skills
Leadership starts in childhood. Learn six simple ways to help your child become a confident, kind, and capable leader—at home, school, and beyond.
Guiding High Energy: Turning Hyperactivity Into a Strength
Hyperactive kids don’t need to be “calmed down”—they need direction. Learn how to guide their energy into confidence, focus, and leadership.
Standing Strong: How to Help Kids Deal with Bullying at School
Support your child with practical, caring strategies to face bullying at school. Build their confidence, teach assertiveness, and create lasting emotional strength.
Helping Shy Kids Shine: Confidence Without Changing Who They Are
Shyness isn’t a weakness—it’s a personality trait. Learn gentle, effective ways to support shy children in building confidence without forcing them to change who they are.
Explore more from the shop
Adults Belt (NFC)
AED 40.00
AED 50.00
10 options
In stock
Uniform (Color Belts)
AED 250.00
AED 350.00
10 options
In stock
Kicking Shield
AED 139.00
AED 150.00
1 option
In stock
Kids Belt (NFC)
AED 40.00
AED 50.00
10 options
In stock